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According To Ons Data Euro 2020 Helps Boost Uk Retail Sales

Throughout May and June, retail sales in the United Kingdom increased 0.5%, as buyers spent more money on food in anticipation of the Euro 2020 competition.
When compared to pre-pandemic February 2020 levels, sales were up 9.5%.
“The primary driver coming from food and drink sales, bolstered by football supporters throughout Britain enjoying the Euros,” said Darren Morgan, director of economic statistics at the Office for National Statistics, “with the main driver coming from food and drink sales, boosted by football fans across Britain enjoying the Euros.”
Deloitte’s head of retail, Oliver Vernon-Harcourt, stated that “sales of snacks and drinks increased dramatically as a result of England’s strong run” in the competition.
Food store sales increased by 4.2% last month, but non-food store sales fell by 1.7%, with lower spending at furniture and clothes stores.
The ONS also stated that sales volume in the three months leading up to June was 12.2% higher than the previous quarter.
This was largely due to robust growth in April, when non-essential retailers were allowed to reopen following the previous lockout.
The reopening of hospitality had an influence on food store sales in May, with some customers opting to eat out more.
Although the share of retail sales generated by internet remained substantially above pre-Covid levels, most retail sectors reported a drop in digital sales in June as customers returned to bricks and mortar stores.

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