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Itv Has Set A New Record For Advertising Income Bolstered By Euros And Love Island

The Euros, Love Island, and the relaxation of lockdown regulations all helped ITV achieve record advertising revenues in June, the broadcaster claimed on Wednesday, as it announced that dividend payouts will resume.
In the six months leading up to June 30, the FTSE 100 company saw a robust rebound in advertising.
It indicated that demand was solid across the board, with the exception of travel, as many businesses wanted to make it obvious that they were open for business.
It praised the Euro 2020 competition for giving the country a boost, as well as the high ratings for shows like Love Island and The Masked Singer.
ITV’s total revenue increased 27% to PS1.5 billion in the first half, demonstrating that the company is “rising from the harshest effects of the epidemic,” according to Carolyn McCall, the company’s chief executive.
ITV Studios’ capacity to film productions was hampered by lockdown requirements at the onset of the coronavirus outbreak, while other sponsors postponed spending plans.
The company stopped paying dividends in March of last year.

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